THE EFFECT OF CUSTOMER EXPERIENCE AND SERVICESCAPE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A VARIABLE INTERVERNING ON ME & COFFEE WORKS WAHID HASYIM MEDAN
نویسندگان
چکیده
This study aims to determine and analyze the effect of customer experience servicescape on loyalty through satisfaction as an intervening variable in me & coffee works by Wahid Hasyim Medan. The population this is people Medan City with 6 sub-districts including sub-district Me Coffee Works customers who have visited at least 2 times unknown number. sampling technique was non-probability many 85 respondents. data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). results show that has loyalty. Servicescape influences Customer satisfaction. affects variable.
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ژورنال
عنوان ژورنال: International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration
سال: 2023
ISSN: ['2808-4713']
DOI: https://doi.org/10.54443/ijebas.v3i3.950